A Comprehensive Guide to Ecommerce SEO

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Online stores have revolutionized the business world by leveraging the power of search engines. Today, most people are shopping online, with most of them starting the shopping process with a Google search. As such, optimizing your ecommerce website helps you rank highly on search engine results and stay ahead of the competition. Getting every bit of ecommerce SEO right ensures that you get more targeted traffic, which could mean more customers for your business.

Without further ado, let’s get into the various ecommerce SEO strategies.

Ecommerce Keyword Research

Most people go wrong with this part of their Ecommerce SEO campaigns by focusing on ranking for competitive high-volume words. For an online store that sells baby toys, the most obvious term you want to rank for is ‘baby toys’. While outranking the top pages on search engine results could be virtually impossible, focusing on ranking category and individual product pages for less competitive terms could be a viable alternative.

Here are essential things to do when conducting keyword research for your ecommerce website:

  • Get keywords for your homepage and various product pages
  • Find keywords for blog topics since blog content contributes to the ranking of your ecommerce website.
  • Avoid keyword cannibalization, which is the case of multiple pages of a website trying to rank for the same keyword.

Keyword research also involves doing competitor research. For this, look out for:

  • The keywords that your top competitors are going for and look at their domain authority (DA) and page authority (PA). Luckily, various tools can help you find this information.
  • The sites from which they are getting their inbound links.
  • Their site architecture.

One of the tools you can use to find targeted or long tail keywords is Amazon. It is the biggest ecommerce site online and, therefore, a valuable source of keywords. Other keyword tools also suffice for keyword research.

Ecommerce Site Architecture

After keyword research follows sorting your site’s architecture or structure. This entails setting up your site’s navigation, category, and product pages. With the site architecture, it’s all about presenting the best and most relevant content to your visitors and reducing the time they spend to access it.

Here’s what to remember about the structure of your ecommerce website:

Keep it simple and scalable.

  • It shouldn’t take more than three clicks to get to a page from another.
  • Create relevant page URLs and subdirectories using keywords

Good site architecture is not only important for navigation but search rankings as well. Concentrating the link authority in a site’s category and product pages helps rank the pages on search engines and also helps search and index every page.

Besides SEO purposes, a proper arrangement of your web pages is good for users as it helps browsers find the products they need easily

On-Page Optimization for Ecommerce

Keyword-optimizing your category and product pages is key to generating traffic and sales for your online store. Generally, a perfectly optimized ecommerce page will have:

  • Title tag
  • Description tag
  • Product or category page content

Be sure to use your target keyword in the title tag of your page. It is also essential to add “modifiers” to the title tag for better results with long tail searches. Using click magnet words like “Lowest price” and “Guarantee” help increase click-through-rate (CTR), which translates to more sales.

The description tag is also important for CTR, and it is important to use click magnet words on this tag too. For the product and category page content, it is advisable to include 1000+ words of high-quality content in which you use your keyword 3-5 times. Using Latent Semantic Indexing (LSI) keywords also helps with page optimization.

Technical SEO for Ecommerce

Technical SEO helps search engines crawl your website efficiently. It entails site load speed, mobile-friendliness, user experience, and proper linking. It is all about providing the users with the best possible experience while on your site. To nail your technical SEO, perform an ecommerce SEO audit for your website using SEO tools such as:

  • Google Analytics
  • Ahrefs
  • Google Search Console
  • Barracuda Panguin Tool, among others.

Content Marketing for Ecommerce

It entails using content to drive more traffic to your ecommerce site and get higher rankings. To do this, follow the following steps:

  • Find the hang-outs for your target market.
  • Learn the words and phrases commonly used by your target market.
  • Create high-quality content around those keywords and phrases.

Content marketing is not a one-time process. Once you are done with step III, go back and execute the entire SEO strategy again.

Ecommerce Link Building

Link building helps improve your ecommerce website’s authority. Google focuses on two most important ranking factors: content and links. Using the following link-building opportunities proves to be fruitful to your ecommerce SEO campaign:

  • Link building off resource pages like blogs and static pages
  • Working with influencers
  • Broken link building
  • Utilizing competitors links

Most importantly, the success of your ecommerce SEO will also rely on measuring the success of your ecommerce site. For SEO, signs are subtle, and it might take some time to notice success. It is, therefore, essential to use the various SEO tools to track search rankings, organic traffic, and engagement metrics. This helps you establish what’s working for your site and what’s not.

FAQs About Ecommerce SEO

Ecommerce SEO is optimizing an online store to improve its visibility in search engine results, attract organic traffic, and increase sales. It involves optimizing product pages, categories, and the overall website structure to align with search engine algorithms. Salterra focuses on Ecommerce SEO to help online stores rank higher for relevant keywords, making it easier for potential customers to find products and convert.

Salterra customizes its Ecommerce SEO approach based on the type of online store and its target audience. They conduct thorough keyword research to identify relevant product-specific and long-tail keywords. Then, they optimize product descriptions, meta tags, images, and category pages to improve visibility. Salterra also implements technical SEO improvements, including site speed optimization, mobile responsiveness, and schema markup, to ensure a seamless shopping experience and better rankings.

A successful Ecommerce SEO strategy includes comprehensive keyword research, on-page optimization, technical SEO, high-quality content, and link building. Salterra emphasizes optimizing product titles, descriptions, URLs, images, and meta tags to target high-intent keywords. Additionally, they focus on technical aspects like improving site speed, mobile-friendliness, and structured data. Quality content, such as product guides and blog posts, further enhances search engine rankings and user engagement.

Salterra conducts detailed keyword research by analyzing product types, target market, and competitor strategies. They identify high-intent, long-tail keywords that align with customer search queries, focusing on terms that drive conversions, such as “buy [product name] online” or “best [product name] near me.” Salterra also leverages tools to analyze search volume, competition, and user intent, ensuring that the chosen keywords are effective for both product and category pages.

Salterra improves product page rankings by optimizing key elements such as product titles, descriptions, meta tags, and images. They incorporate relevant keywords naturally into the content, enhancing the product’s relevance to search queries. Additionally, Salterra uses schema markup to help search engines better understand product details like price, availability, and reviews, leading to richer search results and improved rankings.

Content is a vital part of Salterra’s Ecommerce SEO strategy. They create informative product descriptions, buying guides, blog posts, and FAQs that provide value to customers and answer common queries. By using target keywords and providing detailed information, this content not only improves search engine rankings but also engages potential customers, building trust and driving more conversions.

Salterra addresses technical SEO by focusing on aspects such as website speed, mobile responsiveness, secure checkout processes, and structured data implementation. They ensure the website’s architecture is user-friendly, with clear navigation and category structures. By optimizing technical elements, Salterra improves the overall user experience, which is crucial for search engines to rank ecommerce websites higher in search results.

The timeline for seeing results from Ecommerce SEO depends on factors like the website’s current SEO status, competition, and targeted keywords. Typically, with Salterra’s Ecommerce SEO services, businesses can start noticing rankings and organic traffic improvements within 3 to 6 months. Salterra monitors performance through analytics, making data-driven adjustments to ensure sustained growth and success.

Yes, Salterra can help an ecommerce website rank for competitive keywords by implementing a comprehensive SEO strategy that includes in-depth keyword research, on-page optimization, quality content creation, and organic link building. They focus on long-tail keywords, product-specific terms, and category-level optimization to gain an edge over competitors. Salterra also employs technical SEO best practices to enhance site performance, improving its chances of ranking competitively.

An online store should choose Salterra for its Ecommerce SEO needs because of its personalized, results-oriented approach. Salterra specializes in tailoring SEO strategies to each store’s unique products and target audience. With expertise in keyword optimization, product page enhancement, content marketing, and technical SEO, they focus on driving organic traffic and conversions. Salterra’s commitment to continuous monitoring and adjustments ensures that ecommerce businesses achieve long-term success in search engine rankings.